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Career Corner: LinkedIn Focuses on Employee Engagement

LinkedIn announced the acquisition of an employee engagement platform. – Courtesy photo

By Angela Copeland

I recently had the opportunity to attend LinkedIn’s annual human resources event: Talent Connect. Held in Anaheim, California, the event showcased everything LinkedIn’s been working on in 2018 and their plans for the future. It’s always a great educational event. The information presented ranged from what they’re doing for job seekers with their applicant tracking system – to how they’re helping companies to expand their online learning systems with LinkedIn Learning (formerly known as Lynda.com). They also announced the acquisition of an employee engagement platform: Glint.

Dan Shapero, Vice President of Talent Solutions at LinkedIn, announced the purchase on stage, alongside Glint CEO, Jim Barnett. Glint’s mission is to “help people be happier and more successful at work.” The technology is expected to help answer tough HR questions, including: the overall health and performance of the organization, where to find new talent and if the capabilities of the team are aligned to the business needs.

“With LinkedIn’s insights into the larger workforce alongside Glint’s internal view into employee engagement and skills, we will be able to help talent leaders answer all those difficult questions,” said Shapero. “Glint provides executives with the tools to answer questions about the health and happiness of the talent they have, while giving managers at all levels the access and insight they need to improve.”  

Glint’s technology encourages companies to regularly gather employee feedback on work, culture, and leadership. And, it provides those insights back to the leadership team to make informed decisions. This is great news for employees and managers alike.

After all, replacing employees is expensive. And so often, employees aren’t leaving to make more money. They’re leaving because they’re unhappy, or they want more career growth. A solution like Glint may help companies to solve these problems for employees before it’s too late.

As I think back on my experience at LinkedIn Talent Connect, there’s one theme that really shines through. It’s undeniable just how integrated LinkedIn is becoming into each and every one of our professional lives – from the beginning to the end.

Ten years ago, LinkedIn was a simple networking website. Today, it’s a collection of technologies that travel with us through our entire career journey. We use LinkedIn to research where we want to work using their company reviews. We monitor and apply for jobs on LinkedIn. We estimate how much money we should be making using LinkedIn Salary. Once we’re working at a company, we stay in touch with our colleagues there. We use LinkedIn for referrals and references. We use the site as a continuing education resource. We even throw away our business cards because we know we can use LinkedIn instead.

And now, companies are using LinkedIn to find out how they can be better employers for their employees. Regardless of where you are in your career journey, one thing’s for sure, LinkedIn is likely a part of your everyday professional life.

Angela Copeland, a career coach and founder of Copeland Coaching, can be reached at copelandcoaching.com.